Wednesday, 10 September 2014

Setting up and running your own fashion label- helpful tips from StitchLand [Part 3]

When the planning stage has begun, you might ask yourself how to structure your business prior to launch? 

Here are a few business types courtesy of British Fashion Council:

  • Creative Partnership - Two creative designers
  • Solo Designer - Independent designer looking to grow business
  • Designer and Business Partner - A creative with a business partner
  • Designer and Licensing Partner - Designer with a royalty contract
  • Designer and manufacturer - Designer with manufacturing contract with manufacturer
  • Partnership with Investor - Designer with backing of investor
[Source:http://www.designerfactfile.com/content/362/Fashion-business-types]
StitchLand London, UK - Pattern cutting, sampling and clothing manufacturing 


But what about the type of company you should be setting up? For a complete novice, here's a summary of business structures that you might find helpful as suggested by British Fashion Council:


1. Sole trader


Becoming a sole trader is perhaps the easiest way of starting up in the fashion business. No legal formalities are required and there are few legal restrictions as to when you can begin trading. An individual who operates as an owner and runs a business on his/her own account, with or without employees, is termed a 'sole trader ' or ‘sole proprietor’.

  • There are no statutory requirements governing the format of your accounting records and there will be no need to have an annual audit of the accounts or to file them at Companies House for public inspection
  • Although there may be a degree of involvement from financiers, you will have personal control of the business but will be personally responsible for its liabilities
  • There is no difference between a business debt and a personal debt and therefore a creditor, having obtained a court order, would in theory be quite entitled to take possession of your personal property, including possibly your home, if the business had insufficient funds to pay its debts
  • You need to ensure that your name, as the proprietor of the business, with an address in Great Britain where documents may be served on you, is set out on all business correspondence, invoices etc and displayed at your place of business. It is advisable to contact an accountant who will be able to complete and file the necessary forms for you. The set up costs associated with setting up a sole trader business are negligible
  • One disadvantage of not forming a company is in relation to providing security against which you can borrow funds. Unlike a company, as an individual you cannot create a floating charge over all the assets used in your business (for example, your customer debts, stock, fixed assets and so on), something which banks find difficult to accept
  • For taxation reasons, it may be worth starting as a sole trader or partnership and then converting to a company at a later date. This is a relatively cheap route whereas the reverse may prove costly and confusing.

2. Partnership


StitchLand London, UK - Pattern cutting, sampling and clothing manufacturing 
A simple definition of a partnership is when two or more self-employed people work together in a business with a view to making a profit.
Some key points to note here are:

  • The legal position is not that different from a sole trader in that the partners are personally liable for the firm's business debts.
  • A partner has a legal right to be involved in the management issues of the partnership and can commit the partnership to contracts on the firm's behalf.
  • If one partner incurs business debts, the other partners are liable even if they know nothing of them. Each partner is jointly and severally liable for all business debts (so if your partner vanishes, for practical purposes you are liable for all the debts).
  • As in the case of a sole trader, a partnership is not required to have annual accounts audited or to file them formally at Companies House for public inspection.
  • A partnership is not required to register itself on creation with the Registrar at Companies House.
  • It is advisable to contact a solicitor to help draw up a specific partnership agreement before starting to trade. This agreement is an essential document as it will set out the necessary rules by which the partnership will operate. Possible disagreements over quite basic matters such as profit share arrangements, funding responsibilities, and issues on retirement and new partners can thereby be prevented.


3. Limited Company, privately owned


The vast majority of business organisations in the UK take the form of companies limited by shares.

What is a Ltd company and what is the main advantage over a partnership or sole trader business?

Unlike a sole trader or partnership, a company is classified as being a separate entity from its owners and directors. One of the most common reasons and advantages for setting up a limited company is that a company can be sued by a third party in its own right. This means that the individual directors and shareholders cannot be sued for their personal assets.

  • There are really only two exceptions where a director can be held personally liable for business debts. The first is where he has traded improperly or fraudulently and the second is where he has given personal guarantees.
  • In contrast, for partnerships and sole traders, each partner or trader has unlimited liability and risks his personal assets if the business is sued by a third party.
[Source:http://www.designerfactfile.com/content/395/Company-Types]

We hope you find this information useful!

Tuesday, 9 September 2014

Setting up and running your own fashion label- helpful tips from StitchLand [Part 2]

So you've decided which pathway you wish to take (Haute Couture, Prêt-à-Porter, High Street/Mass Production) but what now? 


Internship


It could be a wise idea to intern for a fashion label that is somewhat similar to the label you wish to set up yourself. This will give you hands on experience and will teach you about different sides of the business, difficulties that may arise and how to deal with them. It might help you make the right decisions as well as avoid certain mistakes when starting up your own brand.



Retail experience


If you plan to open a retail store it could be useful to get a job within the retail industry. This will teach you about certain procedures within a retail store as well as allow you to observe the consumer- for example their way of shopping, decision making when it comes to purchasing a product, what they expect from a retailer and products. 
StitchLand London, UK - Pattern cutting, sampling and clothing manufacturing 



Skills


Think through your skill set and whether there is still something you ought to learn before moving ahead. Be honest with yourself, if you think you lack certain skills that are crucial to the future of the business try gain them prior to moving forward. You might need some hands on experience or maybe a short evening course at a college or university. 
StitchLand London, UK - Pattern cutting, sampling and clothing manufacturing 


Research 


It is essential to carry out sufficient research prior to launching your own fashion label. You must research your chosen target market as well as trends, retailers, manufacturing process and manufacturers themselves. It is a great idea to visit exhibitions, events and trade shows. It's a good way to network with industry professionals whom you might work with in the future. Textile and manufacturer trade shows will allow you to collect information and details that will become very important when you reach the stage of sourcing fabrics and sampling/manufacturing your collections.
Visit retail stores that relate to the pathway you have decided to choose. Observe their merchandising, garment selection, see if you can find out which items seem to be most popular with buyers.


Planning for your business


When starting a fashion label it is essential to plan ahead and set out your goals. Careful planning will ensure you are well prepared and will help you reduce the amount of potential stressful situations. Being prepared will also mean your business is more likely to succeed. It will help you feel more confident and keep you on the right track.

Make a primary list of things you need to plan for, then expand on the areas noted as much as possible. 







Thursday, 4 September 2014

Setting up and running your own fashion label- helpful tips from StitchLand [Part 1]

Today we are starting a series of blog posts about setting up and running your own fashion label. It is not a course and therefore won't teach you everything you need to know but we'll touch a few subjects and you might just find certain bits and bobs of information that may prove helpful if you plan or are in a process of setting up your own label. 
StitchLand London, UK - Pattern cutting, sampling and clothing manufacturing 




It is rather frequent that creative fashion designers with very little business knowledge start up their own labels. Sadly, setting up a fashion label is not only about the creative flair of the designer. A fashion label is not just art, it is a business. And for a business to be successful simply producing an attractive product isn't enough. However, a fashion label which is set up by someone with great knowledge in business yet no creative flair or a designer in place wouldn't work either. 

We hope the 'Setting up and running your own fashion label- helpful tips from StitchLand' series in our blog will be at least a little bit helpful!

We shall start with the very basics. 




Break down of the fashion market


Haute Couture


The direct translation of Haute Couture would be 'high sewing'. Haute Couture pieces are exclusive, made-to-measure and sewn by hand. Haute Couture garments are one-off, perfect fitting and finished with attention to even the tiniest of details. With such exclusivity and luxurious fabrics comes a price tag that is unaffordable for many. 

Considering being a couturier?

Legally, a design house can only identify itself as an Haute Couture label if it adheres to the strict requirements of the French Ministry of Industry and the Fédération Française de la Couture. First, a designer must create made-to-measure clothing for private clients and offer personal fittings. They must also have a full-time workshop in Paris that employs no fewer than twenty staff. Finally, the fashion house must present two collections a year - in January and July - comprising both daytime and formal evening wear. [source:http://fashion.telegraph.co.uk/article/TMG10147014/Haute-Couture-fact-file.html]
StitchLand London, UK - Pattern cutting, sampling and clothing manufacturing 


Prêt-à-Porter


Prêt-à-Porter is also known as 'ready to wear'. These are designer collections that are not made to measure (use standard sizing) and are simply ready to wear. They're manufactured using machinery rather than sewn by hand as Haute Couture. Prêt-à-Porter is also a lot more affordable than Haute Couture, however the prices are still a lot higher than High Street clothing.


High street or mass production


High street or mass production clothing is significantly more affordable. Manufactured around the world in set sizing and large quantities. It is not exclusive and often designed by in-house designers following current trends and (more often than not) copying current designer collections to a certain extent.





Wednesday, 3 September 2014

Finding a fashion internship- where to look?

Having created a list of fashion schools to simplify the search for those entering higher education, we have decided to try help those wanting to enter employment within the fashion industry. If you believe education in fashion is not the right pathway for you and you'd rather learn while working there are two options depending on your skills and abilities- to undertake an internship or a junior role in your chosen sector. 
StitchLand London, UK - Pattern cutting, sampling and clothing manufacturing 



Where to look for an internship?


With internet at hand finding an internship or a junior position listing shouldn't prove too difficult. There are many websites and companies that could act as a helpful tool when it comes to finding an internship. 

Here is a list of just a few websites you might find useful when looking for an internship or a job within the fashion industry:

Drapers Jobs
Fashion United
Fashion Workie
Fashion Jobs
Fashion & Retail Personnel
Company
Asos
Condé Nast UK
UK Fashion Intern

Don't forget to follow relevant Twitter accounts too:

Fashion Monitor Jobs
The Fashion Network
UK Fashion Intern
Fashion Internships
The Fashion Internship Guide

If you know the exact company you would like to intern for don't forget to check out the careers section of their website. Even if no internships or jobs are currently listed contacting them and showing interest is still a good move. They might keep you in mind for when a suitable position does open or even decide to create one. You have nothing to lose!
StitchLand London, UK - Pattern cutting, sampling and clothing manufacturing 


Best way to approach a fashion related company


Fashion is a fast-moving, creative industry. It is also highly competitive therefore you will need to stand out in order to get noticed. Although most communications these days are carried out via e-mail don't rule out the good old fashion way of getting in touch by post. Sending out a creative introduction to yourself and a CV in paper format might just get you noticed and make you stand out from standard e-mail communications. It will also display your effort and eagerness as well as your creativity which might just win you an interview.

Keep motivated, keep trying and stay creative. 

Best of luck!
StitchLand Team

Monday, 1 September 2014

Finding A Fashion School- A Helping Hand From StitchLand

So you finished school and decided you'd like a career in fashion. But where do you go from there? 
If it so happens that you have no previous knowledge or experience when it comes to fashion, there are two pathways for you to choose from- a fashion school or an apprenticeship/internship. For this particular blog entry we shall concentrate on fashion schools and give you somewhat of a helping hand finding one. 
StitchLand London, UK - Pattern cutting, sampling and clothing manufacturing 

If you are determined to attend school at a degree level choosing a school should be based on course content, school and its location. You might also want to read up on what previous graduates are currently up to and their feedback on the course. If you feel you are unsure whether a fashion school is the right career pathway for you- not to worry. Most universities these days offer a variety of short courses that you may wish to try prior to making a decision. 

A few of the best known fashion schools worldwide:

  •  London College of Fashion [UK]


Introduction:
London College of Fashion's rich heritage, and responsiveness to changes in design practice, has positioned it as a leading global provider of fashion education, research and consultancy.
The College's work is centred on the development of ideas. Its staff and students use fashion alongside historical and cultural practice to challenge social, political and ethical agendas. A forward-thinking business and management portfolio, and relationship with the global fashion and lifestyle industries, reinforces the College's mission to "Fashion the Future". [source: http://www.arts.ac.uk/fashion/about/]

  • Central Saint Martins [UK]


Introduction:
Central Saint Martins is one of the world’s leading centres for art and design education, a reputation based around the achievements of its graduates and the creative energy of its current staff and students.
The College brings a broad range of art and design activities together in an extraordinary new building, voted the world’s best higher education building in 2012. The building allows the exchange of ideas and techniques across disciplines, acting as a huge workshop of thinking and making, underpinned by a strong research base and exceptional technical resources. [source: http://www.arts.ac.uk/csm/about-csm/]

  • Parsons The New School For Design [US]


Parsons The New School for Design enables students to develop the knowledge and skills they need to succeed in a rapidly changing society. Students collaborate with peers, industry partners, and communities around the world and in New York City, a global center of art, design, and business. [source: http://www.newschool.edu/parsons/]

  •  The Fashion Institute of Technology (FIT) [US]


One of New York City’s premier public institutions, FIT is an internationally recognized college for design, fashion, art, communications, and business. We’re known for our rigorous, unique, and adaptable academic programming, experiential learning opportunities, academic and industry partnerships, and commitment to research, innovation, and entrepreneurship. [source: http://www.fitnyc.edu/AboutFIT.asp]


  • Istituto Marangoni [Italy]


The essence of fashion and design: this is what is taught at Istituto Marangoni. Professionals, who are passionate about their work and are willing to share their expertise, teach the young talent that, once graduated, will reach the highest professional levels. [source:http://www.istitutomarangoni.com/en/about-us]

  •  ESMOD International [France]


Celebrating fashion as a way of life, to make cultures and their differences interact has been ESMOD INTERNATIONAL’S leitmotiv since it was founded. Fashion, is to explore, to discover, to anticipate, to imagine, and to create…learning how to observe and to analyze are essential in order to meet consumer demands.
For more than 170 years and thanks to high quality teaching, in CREATION as well as in BUSINESS, the ESMOD INTERNATIONAL group has trained creative designers and pattern drafters, and also the professionals who accompany them for production, sales and the promotion of their collections. To become part of tomorrow’s talents, ESMOD is a must. [source: http://www.esmod.com/en/content/introductory]

  •  Royal Academy of Fine Arts Antwerp [Belgium]


Fashion Design at the Antwerp Royal Academy of Fine Arts is undoubtedly one of the world leading programs. It was Mary Prijot who established courses in fashion illustration in 1963, more than 50 years ago.
Fashion is considered as an expression of our time, as a relationship between garments, the body and society, but also as an artistic and creative entrepreneurship. The fashion programme at the Antwerp Academy emphasis on the development of an artistic and innovative fingerpint...
You will be encouraged to work with new forms, original remakes of materials and alternative, creative processes. [source: https://www.ap.be/royal-academy/opleidingen/fashion]

  •  Bunka Fashion College [Japan]


Bunka Fashion College was founded in 1923 as the first dressmaking school in Japan. Since then, Bunka has had a significant role in fashion education in Japan. Its original, specialized and practical curriculum adapts to the changes in a diversified industry, and it continues to cultivate fashion professionals who can easily adapt to the modern fashion industry. [source: http://www.bunka-fc.ac.jp/en/\
StitchLand London, UK - Pattern cutting, sampling and clothing manufacturing 

List of UK schools offering fashion industry related degrees:


We hope this information is helpful and will speed up your search!
We wish you every success with your future education!
StitchLand